Missed Lead Cost Calculator
Every missed lead has a price.
Use this free calculator to estimate how much revenue may be slipping through when calls go unanswered, form leads get a late response, or estimates never get followed up with.
Example leakage estimate
$18,525/mo
Based on missed or late leads, average job value, close rate, and wasted follow-up time. This is a directional estimate, not a guarantee.
Interactive calculator
Plug in your numbers.
The goal is not perfect accounting. The goal is to make the hidden cost of missed calls, slow replies, weak follow-up, and messy handoffs visible enough to act on.
No gate. No call required.
45 leads
Calls, forms, ads, DMs, referrals, marketplace leads — all inbound opportunities.
28%
Think of this as the percentage of leads that technically came in, but did not get handled cleanly enough to become a real sales opportunity.
- Missed: nobody picked up, no one called back fast, or the voicemail sat there.
- Late: the lead was contacted hours later, after they already called competitors.
- Weak follow-up: one call or one text happened, then the lead went cold with no sequence.
- Messy handoff: the lead replied, but no one knew who owned the next step.
$1500
Use a conservative number. If you sell bigger projects, the leak gets ugly fast.
22%
Not every lead buys. This estimates only the portion that likely could have turned into work.
35%
The share of leaked revenue a tighter response + follow-up system might realistically recover.
12 min
Admin/owner time spent checking missed calls, digging through messages, asking who followed up, re-calling cold leads, or manually chasing estimate replies.
$45/hr
Use what that time actually costs the business. If it is the owner chasing leads, this number should probably be higher, not lower.
Next step
Want the recovery scripts too?
After the calculator shows the leak, offer the Contractor Lead Recovery Kit. This gives the owner immediate practical value before asking for a call.
- Missed call text script
- New form lead first-response script
- Ghosted estimate follow-up sequence
- After-hours lead response template
- Simple 24-hour recovery map
Free PDF
Send me the Contractor Lead Recovery Kit
This is where the free PDF fits. The calculator stays ungated. The PDF/scripts are where you collect the lead.